What are the benefits of CRM?

By collecting and organising data about customer interactions, making it accessible and actionable for all, and facilitating analysis of that data, CRM offers many benefits and advantages. The benefits and advantages of CRM include:

Enhanced contact management
Cross-team collaboration
Heightened productivity
Empowered sales management
Accurate sales forecasting
Reliable reporting
Improved sales metrics
Increased customer satisfaction and retention
Boosted marketing ROI
Enriched products and services